Upskill 4.0

Giving a mascot a body

Cardtonic

2026

Client Work

Rank App Cover

I designed the site for Upskill 4.0, the edition that crossed into Ghana.

introduction

Upskill has run since 2022. Cardtonic gives the machines away with no ceremony and no conditions attached, just the right tool going to whoever needs it. The fourth edition is the most ambitious yet.

Role

Design Lead / Motion design / UX/UI Design / Website / Prototyping

Client

Cardtonic

Year

2026

Category

Client Work

Rank app - Onboarding by Victor Adedini

project details

The bigger Upskill got, the more it looked like an institution.

This audience was locked out by institutions in the first place, and they can spot one on sight. Skilly worked as a mascot, but he was flat, with no weight to carry a full site. A second country and a new scholarship fund made it heavier still.

Solution

I changed the camera. Skilly stopped being a drawing and became a body.

He is shot low and close, near enough that his hands reach the viewer. I roughed concepts in Figma with AI first to test the angles at web scale. The drafts were ugly, and specific enough to steer the final illustration.

Rank - Homepage by Victor Adedini
Rank Circles by Victor Adedini
Rank app - Saving by Victor Adedini
Rank app - Tribe by Victor Adedini

result

Upskill 4.0 runs in Nigeria and Ghana, the first edition to cross a border.

20 MacBooks go out on the MacBook Track, which rewards experience. 20 fully funded AltSchool Africa diplomas plus ₦250,000 each go out on the Scholarship Track, which rewards potential.

Fun, colourful and bold were in the brief. I read them as instructions.

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