Rank Website
Redesigning Rank’s marketing website for global trust
Moni
2025
Client Work
I rewrote Rank's website for people abroad who had never heard of it.
introduction
Rank is Moni's savings and transfers product, and its marketing site is where anyone outside Nigeria meets it first. In 2025 the company began moving into Europe, Canada and other Western markets.
Role
Design Lead / Motion design / UX/UI Design / Website / Prototyping
Client
Moni
Year
2025
Category
Client Work
project details
The old site was written for people who already knew Rank. Abroad, nobody did.
KYC tiers, savings circles and diaspora services were buried or explained badly, so a first-time visitor could not say what Rank did. Nothing answered the security questions a regulated market asks first. I traced drop-off into app onboarding, and the hesitation started before sign-up.
Solution
I wrote the homepage for a stranger, in the order a cautious person asks.
Savings, group contributions and compliance moved to the surface with plain explanations. Security language and FAQs sit inside the layout rather than after it, and content blocks swap messaging by region under one identity.
result
Rank now reads as a global fintech, not a local product that travelled.
What Rank offers, and who it is for, is now legible on the first screen. The site matches the app redesign, and new markets can be added without rebuilding it.
In a regulated market, trust is not a section of the page.