Journal
Journal
I'm a Senior Product Designer - Design Engineer ( 6+ yrs.) with 6 years of experience designing & building products for startups & enterprises.
The Onboarding Paradox
African fintechs obsess over speed. Sign up in under five minutes. Verify identity instantly.
The Onboarding Paradox
African fintechs obsess over speed. Sign up in under five minutes. Verify identity instantly.
Product-Led Growth in African Fintech
Most fintech designers treat growth as a marketing problem. Launch ads. Run referral campaigns.
Product-Led Growth in African Fintech
Most fintech designers treat growth as a marketing problem. Launch ads. Run referral campaigns.
Design as the Search for Less Wrong
I have been designing for five years. Across five countries. For millions of users. Building products that millions of people depend on for financial access.
Design as the Search for Less Wrong
I have been designing for five years. Across five countries. For millions of users. Building products that millions of people depend on for financial access.
Designing For Boredom
Every designer has been taught one thing above all: eliminate boredom. Design is supposed to be exciting. Engaging.
Designing For Boredom
Every designer has been taught one thing above all: eliminate boredom. Design is supposed to be exciting. Engaging.
Friction as Growth
Every design principle taught in the last 20 years comes down to one commandment: remove friction.
Fast loading. Minimal steps. One-click checkout. Effortless authentication. Seamless onboarding. Frictionless experience.
Friction as Growth
Every design principle taught in the last 20 years comes down to one commandment: remove friction.
Fast loading. Minimal steps. One-click checkout. Effortless authentication. Seamless onboarding. Frictionless experience.
The Convenience Threshold
An Anthropological and Sociological Study of Mobile Money Penetration, Trust, and the Emergence of the Convenience Economy
The Convenience Threshold
An Anthropological and Sociological Study of Mobile Money Penetration, Trust, and the Emergence of the Convenience Economy
Westernization of African Design
When you're taught design in Africa, whether at university, bootcamp, or through Western online courses, you're learning European problem-solving frameworks dressed up as universal truth.
Westernization of African Design
When you're taught design in Africa, whether at university, bootcamp, or through Western online courses, you're learning European problem-solving frameworks dressed up as universal truth.
LET'S WORK
TOGETHER
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I’m a Senior Product Designer - Design Engineer ( 6+ yrs.) with 6 years of experience designing & building products for startups & enterprises.
LET'S WORK
TOGETHER
L
E
R
E
T
T
K
R
H
T
0
0
W
S
G
'
E
I’m a Senior Product Designer - Design Engineer ( 6+ yrs.) with 6 years of experience designing & building products for startups & enterprises.